Technology Tap

History of Modern Technology: Pocket Power: The USB Story

Juan Rodriguez Season 5 Episode 93

professorjrod@gmail.com

A tiny stick changed how we move information—and how attackers move too. We pull back the curtain on the USB flash drive’s quiet takeover: why floppies and CD-Rs failed us, how flash memory and USB converged, and which teams across Singapore, Israel, and China raced to ship the first pocket drive that actually worked. From early 8 MB models that cost a small fortune to today’s terabyte dual‑connector rockets, the arc is a crash course in convenience beating complexity.

We go beyond the specs to the human story. The new sneaker net brought agility to classrooms, studios, and fieldwork long before cloud storage matured, and it still rules when bandwidth is scarce or privacy matters. But the same traits that made thumb drives beloved—small, portable, plug‑and‑play—made them dangerous. We unpack pivotal moments: Agent.BTZ breaching U.S. military networks, Stuxnet crossing air gaps to wreck centrifuges, a city’s entire resident database riding unencrypted in a bag, a hotel compromised by parking‑lot bait, a campus locked by ransomware, and a firm undercut after careless copying. Each tale shows how curiosity, haste, and habit can turn a helpful tool into a vector for loss.

We share the playbook that works: default to encryption (hardware or OS‑native), label and inventory every drive, whitelist trusted devices and block the rest, and train people to treat unknown USBs like untrusted code. We also map where flash still beats the cloud—air‑gapped labs, disaster zones, forensic chains, and anywhere “no third‑party server” is a requirement. If portability is power, prudence is the price. Listen to learn the origin myths, the price curves, the cultural shifts, and the simple habits that keep pocket power safe.

Enjoyed the story and the takeaways? Follow, share with a friend who loves tech history, and leave a quick review telling us your USB rule number one.

Inspiring Tech Leaders - The Technology Podcast
Interviews with Tech Leaders and insights on the latest emerging technology trends.

Listen on: Apple Podcasts   Spotify

Support the show


Art By Sarah/Desmond
Music by Joakim Karud
Little chacha Productions

Juan Rodriguez can be reached at
TikTok @ProfessorJrod
ProfessorJRod@gmail.com
@Prof_JRod
Instagram ProfessorJRod

SPEAKER_00:

And welcome to Technology Tap. I'm Professor J. Rodney. In this episode, the store of the USB flash drive, power in your pocket. Let's tap it. And today we're diving into the smallest, simplest, and most powerful inventions in modern computing. It doesn't hum, it doesn't spin, it doesn't even make a sound. Yet, for more than 20 years, it's carried our homework, our photos, our presentations, our secrets, and sometimes even our hopes. You know it by many names: thumb drive, jump drive, memory stick, pen drive, but officially it's the USB flash drive, a tiny rectangle that forever changed how humans move information. We'll explore how it was invented, who created it, what it costs, why it spread so fast, and how it forced us to confront brand new questions about data security and digital responsibility. So grab your coffee and plug in your curiosity and let's tap in into technology. The world before the thumb drive. Close your eyes. It's 1998. Your computer tower is beige, your monitor is cube that weighs more than your dog. And your life, your essays, spreadsheets, tax forms fit on squares of plastics called floppy disk. Each floppy holds 1.44 megabytes. That's one word document. Or maybe two small images if you're lucky. A three-minute MP3, forget it. You need five discs just for one song. If you had bigger files, you might use a zip drive, 100 megabits and a flat blue cartridge, but those drives were pricey. The discs were fragile and compatibility was hit or miss. And if you wanted permanence, there were CDRs, shiny, reflective, and burned once. And burned right once. Burn a mistake, too bad. Start over. Digital cameras were arriving. PowerPoint was booming. File size were exploding. People were emailing themselves attachments just to move data between home and work. It was awkward, slow, and unreliable. When the world what the world needed was something small, sturdy, rewritable, and simple. No spinning parts, no software installs, no stack of discs. Just plug-in, copy, unplug, done. Technology is never just about capacity. It's about convenience. We don't crave bigger, we crave easier. The ingredients of a revolution. Two breakthroughs made the flash drive possible. Flash memory. In 1980, at Toshiba, engineer Fujo Masuka invented flash memory, named because entire blocks of data can be erased in a flash. Unlike RAM, it kept data with the power off. Unlike disk, it had no moving parts. Early chips were expensive, dollars per kilobyte, but the idea was revolutionary. By the mid-90s, flash appeared in camera cards and industrial controllers. It was small, fast, and durable, perfect for portable storage. USB, the universal server, a serial bus. Meanwhile, over at Intel, engineer AJ Both led a consortium including Microsoft, IBM, Compaq, DEC, and NEC to solve another headache. The jungle of ports. Their dream, one connector for everything. Mouse, keyboard, printer, modem, hot swappable, powered, plug and play. In 1996, USB launched 1996 USB 1.0 launched at 12 megabytes per second. By 1998, PCs with USB ports were shipping, waiting for a killer device. Put these two together, flash memory plus USB ports, and you get a self-contained solid state drive powered and read by any computer. The question wasn't could it be built, but who would build it first? Innovation rarely happens in one place. Around 1993, three groups on three continents sprinted towards the finish line. SG Trek 2000 International in Singapore, they filed a patent in 1999. Produced uh the product was called the Thumb Drive, they debuted in CE Bit 2000 trade show. Capacity 8 to 16 megabytes. Price was about$50,$60 USD. M Systems from Israel, founder Dove Moran, patent April 1999, partnered with IBM. Product Disc on a key. It launched in December 2000 in the US, had a capacity of 8 megabytes, and the price was$49.99. That's typical US. Nantac Technology from China, Paint in 1999, later filed lawsuits asserting rights. Each firm claimed priority. Historians still debate it. But together they proved an important truth. When the problem is universal, invention is inedible. At CBIT 2000, spectators watch a trek engineer plug in a tiny silver stick, drag a file, unplug it. No drivers, no worrying, right? No delays. Gaps and applause followed. The devil marked the symbolic birth of the USB drive. Sometimes the future announces itself quietly. A click, a copy bar, and silence. First contact. The IBM disc on a key hit shelves in 2000. 8 megabytes, 50 bucks. 12 megabytes per second over USB 1.1. Plug and play on Windows 2000. No floppy size driver disc required. Early reviewers marveled. It's like carrying a hard drive on your keychain. Yeah, it was pricey, around$6 per megabyte, but convenience trump cost. By 2001, the 16 meg model arrived. By 2002, 32 and 64 megabytes followed. Capacity doubled every few months. Price tumbled. I remember waiting until Black Friday, about 2002, 2003, maybe 2004, before I bought my first USB. It was so it was expensive. It was expensive. So yeah, getting the first one was pretty cool. The rise of the thumb drive. By 2003-2005, flash drives invaded backpacks and briefcases. Students saved term papers and carried presentations. Teachers swapped lessons plans. Office workers hauled spreadsheet between cubicles. Photographers uploaded shoots in the field. IT admins carried rescue utilities and installer. Every monitor had a little stick poking from the front port blinking like fireflies. The floppy is dead. So in early 2000, it had a capacity of 8 megabytes and it cost about$60,$50,$6.2.25 per megabit. In 2002, uh you had a 64 meg with the price at$40 or 63 cents a megabyte. 2004 256 megabytes. Price was$30. It was about 12 cents per megabit. In 2006, you have one gigabit at$30 or$3 per megabit. And in 2010, 16 meg cost$20 less than one cent a megabyte. Moore's law in in practice and in plastic and silicone. The new sneaker net. Broadband was young, email limits were tiny, so people walked data from PC to PC, the sneaker net reborn. In offices, marketing teams traded PowerPoints. In classrooms, student printed essays via the library PC. In developing nations, USB ferried software where downloads were impossible. In Cuba, Epaquete Semanal, the weekly package, spread movies, news, and apps on flash drives hand to hand. Offline innovation powered by pocket storage. When network fails, human became the network. Culture and customization. Soon drives became fashion. Wristband sticks, cartoon mascots, corporate giveaways, waiting photo albums on engraved metal drives. A tool has become a token. Part tech, part identity. The double-edged sword. Convenience breathes complexity. And the flash drives carry hidden dangers. Data loss. Small size equals easy to misplace. Yes. You know how many hard drive how many USB sticks I've found on computers when I walk into a classroom? I used to find at least one or two a week. And then you look at it and you see that the student has their whole like life in there. All their papers, all their stuff there. I would always try to contact the student and let them know that I have their USB and they can come to the classroom and get it. Or when they come next time, they can get it. Because I know you know it was important that you know their stuff was there. But always would find in the beginning of my teaching career one or two a week, at least one or two a week. And it was sad. You know, sometimes you you didn't know who it was, so you just left it there. So airports, taxis, conference rooms littered with forgotten sticks. Some held trace secrets, other patent records. In 2018, in Japan, a contractor lost an unencrypted USB containing data on 460,000 residents. The drive was later filed, but the trust was gone. Malware. The USB port became an infection vector. Agent. Stucknet in 2010 smuggled malicious code into Iran's air gap nuclear facilities, the first digital weapon delivered by thumb drive. Bad USB in 2014 revealed that firmware itself could be reprogrammed, turning any stick into a silent keyboard or network adapter, undetectable by antivirus. A door that opens both ways always lets the threat walk in. Edwin Snowden reportedly used encrypted flash drives to extract net uh NSA documents in 2013. For whistleblowers, dissidents, spies, portability meant power. Corporate response. Policy shifted, mandatory encryption, endpoint controls disabling unknown devices, audits and loss reporting. Training. If you can pocket it, protect it. Secure drives and merge. Enter the iron key. Hardware encrypt sealed self-destructing after 10 bad passwords. Pricey 4 gigs for$150. Soon followed by the Kingston Data Traveler Vault. It's a keyboard models today. Flips 140-2 level 3 drives, safeguards, government and medical data. Security caught up, but never for free. Maturity and legacy. By 2010, cloud storage rose, Dropbox, Google Drive, OneDrive. Yet the flash drive endured. Private, no third-party servers are needed. Fast gigabits per second on USB 3.2. And then the last, no subscription, no login. You know, you buy, you pay one price, you don't have to pay for it again. Right? I pay$9.99 for Google Drive, Google Cloud for more space a month,$9.99 a month. I can pay a whole bunch of USB sticks for the same amount. Today's sticks boast about one terabyte. You can buy one less than 100. Do USB A and USB-C connectors, speed up to 400 megabytes per second, and you have your optional biometric locks. In labs, they deploy firmware. In classrooms, they ferry lessons to remote regions. In forensic kits, they carry evidence. In disaster zones, they move maps where satellites can't. Clouds may rule the sky, but pockets still rule the ground. Culturally, the flash drive symbolizes control, tangible data in an intangible age. It appears in thrillers, heist films, spy dramas, the modern briefcase of secrets. The moral of the stick, every technology tells a human story. The USB flash drive taught us portability in powers, simplicity scales. Power requires prudence. From classroom to classified networks, it reminds us that convenience and caution must travel together. The smaller the device, the greater the responsibility. Alright, let's take a look at some of the stories or the bad things that happened with the USB drive. Alright, one story takes place in 2008, deep inside US military in the Middle East. A soldier, never and they never released the name, finds a small USB drive lying on the ground. Maybe it looked like a giveaway, maybe it was curiosity. He plugs it into a classified network computer, and in seconds, malware silently jumps across the system.malware had a name, agent.btz. It was a worm designed to scan, copy, data, and connect to remote servers once online. What no one realized in the moment was that the infection could spread far beyond one base. Agent.btz crawled through CENTCOM networks, reaching even classified systems. It took months to detect and even longer to clean. By the end, the U.S. Department of Defense had banned all USB drives across military computers for over a year. 15 months of restrictions, entire workflows had to change. It was the largest cyberbreach of U.S. military networks at the time, all because of one unverified USB drive. Sometimes the most dangerous weapon isn't a missile, it's curiosity. From that moment on, the Pentagon didn't see flash drives as a handy tool. They saw them as potential vectors of war. And this is what they used to do in conferences back in the day. They would leave on the floor, they would throw the USB on the floor, hoping somebody would pick it up and plug it into the machine. Once they plugged it into the machine, that was it. Very similar to what this one was. Alright, next, the woman in the reactor. Right now, let's move on to Iran, a secretive nuclear enrichment facility sealed off from the internet, air gapped, isolated, secure. At least that's what the engineers believed. The engineers believed. In 2010, computers at Natasan began to malfunction. Motors spun unpredictably, valves opened at the wrong time. Operators were confused. Their software looked fine, but the hardware was behaving like it had a mine of its own. Behind the scenes, a digital ghost was at work. Stucknet. Stucknet was one of the first pieces of cyber weaponry ever discovered. A worm built to sabotage industrial machinery. It was complex, far too complex to be ordinary malware. And because of this, and because NASDAQ had no internet connections, Stunnet had only one path, the USB drives. Someone, unknowingly or not, carried the worm into the facility on a flash drive. From there, it jumped across local networks, quietly rewinding PLC code, forcing centrifuges to spin until they shattered. By the time it was discovered, roughly 1,000 centrifuges were destroyed, setting back Iran's nuclear program for years. No missile was fired, no soldier crossed a border. The battlefield was silicon. Studnek provided a terrifying truth. A simple thun drive could deliver nation-state warfare. The age of the weaponized USB has begun. Next, we'll go to the data dump disaster. This is Japan. This takes place in Japan in 2018. In the city of Amaaski, a contractor for local government was tasked with transferring data from the city's database to secure location. The data includes names, birth dates, and personal records of 460,000 residents, essentially an entire city's identity. To make the move easier, the contractor used, you guessed it, a USB drive. Encrypted? Nope. Track? Nope. He finished his work, slipped the drive into his bag, and stopped for drinks on the way home. By morning, the bag was gone, and so was the USB. For days the city officials scrambled, residents panicked, every headline screamed the same phrase, all personal data loss. The good news, the drive was later found in the street gutter, unharmed. The bad news, the public trust was shattered. Sometimes the cause of a reach isn't money, it's confidence, and reputation loss also. That single oversight led to sweeping reforms, new encryption mandates, tighter policies, and a reminder that a USB in the wrong pocket is a disaster waiting to happen. The hotel handoff. Now we head to Australia 2017. A luxury hotel in Melbourne begins receiving strange complaints. Guests can't access rooms, reservations vanish, billing data seems off. Investigators trace the source not to a hacker across the world, but to a USB drive left in the parking lot. Curious employees and guests picked them up and plugged them into their personal laptops and office PCs. The drives contained malicious payloads that stowed credentials and opened remote access channels. Within hours, attackers had footholds across multiple networks. What started as a freebie became a full known breach. Curiosity is humans. Attackers know that. They'll take advantage of it. Cybersecurity call it baiting, dropping infected drives when someone will plug them in, hoping somebody will plug them in. And it works over and over because we see these devices as familiar, harmless, not as the digital grenades they can be. Again, candy drop. They used to do that in conferences. The curious student. Not all disasters make headlines. Some happen quietly in the classroom. At a Midwestern college in 2015, a student found a flash drive in a computer lab. No label, no name, just curiosity. He plugged it into the lab. Within seconds, a script launched, copying key files, installing hidden processes, processes. Within hours, 300 campus machines were infected with ransomware. Final papers, research data, and even grading system, all encrypted. The university paid a small ransom to recover the fees. The lesson costs far more. Never trust an unknown USB. In cybersecurity, kindness can be costly. Curiosity can be catastrophic. That's why many organizations now run USB drop tests, planning fake devices to see who picks them up. It's not a trick, it's training. Because one person's instance can become everyone's problem. The corporate leak. Let's turn to the corporate world. In 2012, a European energy firm, an employee frustrated by the new firewalls, copied confidential project data to a personal USB to work from home. He promised to delete it later. Weeks passed, he forgot. Then his laptop was stolen from his car. Inside the bag, the same flash drive. Blueprints, pricing data, contracts, gone. Competitors suddenly undercut bids, rumor spreads. No malware, no hackers, just human habit. Technology didn't fail, discipline did. Afterwards, the company banned personal USB and deployed encrypted corporate models and retrained its staff, proof that policy must evolve with convenience. Lessons learned. From war zone to classroom, city halls to corporate towers, these stories share one truth. The USB drive is powerful, and power without policy is purl. So what do we learn? Treat every unknown drive as a suspect. If you didn't create it, don't connect. Encrypt sensitive data. Modern drives offer AES 256 hardware encryption. Use it. Label and inventory drives. Accountability begins with identification. Use endpoint controls. IT teams can whitelist trusted devices, block the rest. Educate. Technology changes fast. Habits change slow. The USB drive gives us free gave us freedom, freedom to carry our data anywhere, but freedom without caution can turn into chaos. One soldier's curiosity infected the military. One spy two sabotaged reactors. One contractor's carelessness exposed the city. One student's impulse shut down a campus. And one employee shortcut cost the company millions. Each story began the same way: a click, a blink, a trust. And each ended as a reminder that in cybersecurity, size doesn't matter, awareness does. So the next time you find a thun drive on the ground, pause. Ask not what's on it, ask what could it cost me. Because the smallest device causes the biggest problems. I'm Professor J-Rod, and this has been Technology Tap. Stay smart, stay safe, and as always, keep tapping to technology.